Free Whitepaper: GS1 Digital Link as a Marketing Tool
👇 Get your free copy of the whitepaper using the form below.
Here’s what you can look forward to:
âś… Overview: Discover what GS1 Digital Link can really do, way beyond the barcode
âś… Best practices: See how 6 top FMCG brands use QR codes for gamification, promotions, and CRM
âś… Expert insights: Design tips, activation ideas, and hands-on strategies from GS1, info.link, Brame, MILK., Slace, and REINBOLDROST
Background
GS1 Digital Link takes packaging to the next level. What used to be just a barcode is now a digital touchpoint – connecting brands and consumers instantly, flexibly, and personally.
What happens when brands unlock this new standard? Every package becomes a stage for interactive campaigns, gamified experiences, targeted promotions, and even real conversations via Messenger.
The real world shows: FMCG pioneers are already using GS1 Digital Link to engage shoppers, build loyalty, and gain real-time insights. Whether it’s minigames, instant discounts, or WhatsApp chats, brands are delivering real value, boosting conversion, and staying top of mind. This whitepaper brings together the best case studies, expert tips, and bold new ways to make product communication playful, measurable, and relevant.
FAQFrequently Asked Questions
Author
Max Ackermann
Max Ackermann is founder and Managing Director of info.link, the product data platform that makes brands visible in AI search and connects every physical product to the web through GS1 Digital Link. He writes about AI search and generative engine optimization (GEO), AI-powered commerce, and how brands can structure product data for ChatGPT, Gemini, Perplexity, and retailer AI assistants like Amazon Rufus.
Max has 20+ years of experience building digital products and businesses. He previously led McKinsey's Corporate Venture and Design teams across Europe, and as Managing Director of a leading US digital agency he built platforms with Nike, Google, Meta, and Airbnb. He founded the UX Design program at Central Saint Martins College, University of the Arts London, and is a Fellow of the UK's Higher Education Academy. info.link is headquartered in Hamburg and Berlin and counts GS1 Germany among its investors.
Follow Max on LinkedIn.
