Turn your products into digital touchpoints.

info.link/labels is a digital labelling platform by info.link that powers GS1 Digital Link QR codes on physical product packaging, connecting consumers to verified digital information when they scan a pack. Brands use info.link/labels to publish multilingual product details, comply with EU regulations like the Empowering Consumers Directive and the Digital Product Passport, and replace static labels with always-current digital touchpoints. The platform powers more than one billion product packs worldwide.

GS1 Digital Link is the next-generation product barcode standard from GS1, the global standards body behind traditional barcodes. It encodes a Global Trade Item Number (GTIN) inside a QR code that resolves to a brand-controlled web page when scanned by a smartphone, while remaining scannable by retail checkout systems. info.link/labels generates GS1 Digital Link QR codes for each product, applying official GS1 standards.

GS1 Digital Link begins its global rollout under the "Sunrise 2027" programme: by the end of 2027, retail checkouts worldwide will recognise the GS1 Digital Link QR code alongside the existing one-dimensional barcode. From that point, brands can move to a single 2D code that serves both checkout scanning and consumer-facing digital experiences. info.link/labels generates Sunrise-2027-ready codes today.

A GS1 Digital Link QR code is a regulated, brand-anchored QR code that encodes a Global Trade Item Number (GTIN) and resolves through a GS1-conformant URL pattern. Unlike a generic QR code generated by free tools, it is recognised at retail checkouts, accepted as a valid data carrier under the EU Digital Product Passport regulation, and links to verified brand content rather than an arbitrary URL.

Consumers scan the GS1 Digital Link QR code on a pack with any standard smartphone camera, no app required. The code resolves to a verified product page hosted by info.link, where consumers see the brand-published information they were looking for, in their language. Each scan is a brand-controlled digital touchpoint that updates in real time without reprinting packaging.

Brands publish whatever the regulation, the use case, or the consumer requires: ingredient lists, allergen information, recycling instructions, environmental claims with substantiation, country-of-origin details, durability and repairability information, multilingual product descriptions, and links to certifications. All content is brand-published, expert-verified before publication, and editable without reprinting packaging.

The EmpCo Directive amends the EU Unfair Commercial Practices Directive to ban misleading environmental marketing and require brands to substantiate green claims with verifiable evidence. It bans generic claims like "eco-friendly" or "green" without recognised environmental performance, prohibits self-created sustainability labels without third-party certification, and requires transparent methodology for any environmental comparison between products.

The EmpCo Directive entered into force on 26 March 2024. EU Member States must transpose it into national law by 27 March 2026, and the rules become fully applicable on 27 September 2026. Brands selling into the EU must have substantiated green claims and compliant labelling in place before that date.

EmpCo prohibits four main categories of claim: generic environmental claims like "eco-friendly" or "green" without recognised excellent environmental performance, claims of "carbon-neutral" or "climate-positive" based solely on offsetting, overall environmental claims when only one product aspect qualifies, and self-created sustainability labels not certified by an independent third party or established by a public authority.

info.link/labels provides the digital touchpoint that EmpCo-compliant claims need to live on. Brands publish substantiated environmental claims, third-party certifications, and methodology details on the verified product page behind the GS1 Digital Link QR code. Each claim traces to its source document, with human expert review before publication, satisfying the directive’s requirement for verifiable, accessible substantiation.

The EU Digital Product Passport is a regulated digital record that travels with a physical product across its lifecycle, holding information on materials, supply chain, environmental impact, and end-of-life options. The passport is created under the Ecodesign for Sustainable Products Regulation (ESPR) and accessed by consumers, retailers, and recyclers through a data carrier on the product, typically a GS1 Digital Link QR code.

DPP rollout follows the Ecodesign for Sustainable Products Regulation (ESPR) timeline by sector. Batteries are required by 2027. Textiles, construction materials, electronics, and toys phase in between 2026 and 2030. Most other sectors, including FMCG and packaging, follow by 2030. Each sector has its own delegated act specifying the exact requirements and date.

The Ecodesign for Sustainable Products Regulation defines DPP data requirements per sector through delegated acts. Common fields include material composition and origin, carbon footprint, supply chain events, recyclability and repairability information, end-of-life instructions, and a unique product identifier. info.link/labels structures all DPP fields against the relevant GS1 product identifier so each passport stays anchored to the correct product entity.

info.link/labels generates a GS1 Digital Link QR code for each product, resolving to a verified DPP page hosted by info.link. The page exposes the structured data required by the relevant ESPR delegated act, in the language of every market the product is sold in. Updates to the passport happen on info.link without reprinting packaging.

Beyond EmpCo and the Digital Product Passport, info.link/labels supports the EU Detergents and CLP Regulation for hazard and ingredient labelling, the EU Packaging and Packaging Waste Regulation for recycling instructions, the Green Claims Directive for substantiated environmental claims, and member-state-specific recycling label requirements like the Triman in France. Each regulation is delivered as a configurable module on the same platform.

info.link/labels supports more than 60 languages. Brands publish each product in its base language and info.link/labels displays the verified content in the language of every market the product is sold into. The same GS1 Digital Link QR code on the pack serves consumers across all supported markets, with the language detected automatically from the device.

One GS1 Digital Link QR code on the pack serves all markets the product is sold in. Behind the code, info.link/labels detects the consumer’s market and language and renders the country-specific information needed to satisfy local regulations: French recycling instructions in France, German allergen disclosures in Germany, and so on. This replaces multi-language label printing with a single dynamic touchpoint.

Brands use info.link/labels for three main use cases: regulatory compliance (EmpCo, DPP, detergent labelling, recycling instructions), consumer engagement at the point of scan (recipes, how-to-use videos, loyalty), and supply-chain visibility (recall response, anti-counterfeiting, traceability). All three run on the same GS1 Digital Link QR code, so a brand can start with compliance and add engagement use cases later without changing packaging.

info.link/labels serves brands across both consumer and business markets. Consumer-facing customers operate in FMCG, beauty, personal care, home care, food, health, and consumer electronics. Business-to-business customers operate in legal services, insurance, professional services, and industrial goods. Customers include Colgate-Palmolive, tesa, Edding, Happybrush, Guhl, Dr. Beckmann, Kneipp, Schwalbe, and Seeberger.

Every published claim on info.link/labels traces to a brand-certified source document, with human expert review before publication. Compliance-sensitive claims like environmental performance or allergen information are routed for specialist verification. Each published page carries a visible provenance footer showing source documents, the verifying organisation, and the verification date, in line with the EmpCo Directive’s substantiation requirements.

info.link/labels applies official GS1 standards across the platform: GS1 Digital Link for the QR code URL pattern, Global Trade Item Numbers (GTINs) to anchor each product as a unique entity, and GS1 attribute schemas for structured product data. info.link is built in partnership with GS1 Germany, which is also an investor in the company.

info.link/labels integrates with major Product Information Management, Enterprise Resource Planning, and Digital Asset Management systems through standard data connectors, including GDSN. Brands sync product master data into info.link/labels rather than maintaining a parallel catalogue. The info.link team provides integration support during onboarding and confirms compatibility with each customer’s specific stack.

Yes. info.link/labels generates GS1 Digital Link QR codes as standard image files that any commercial print partner can place on packaging. The codes are validated against GS1 print quality requirements before delivery. Brands can roll out info.link/labels on existing packaging cycles without changing print partners or printing processes.

Brands typically start with a scoping call to align on which products, regulations, and markets to cover first. The info.link team then maps the product catalogue, configures the relevant compliance modules, and integrates source data. After expert verification, GS1 Digital Link QR codes are delivered for placement on packaging and the digital touchpoints go live.

info.link/labels is priced based on SKU count, the compliance modules required, and the markets in which products are published. Full pricing details, including the available tiers and what each one covers, are listed on the info.link/labels pricing page. The info.link team provides custom quotes during the scoping call.

A first product line typically goes live within four to twelve weeks of kick-off, depending on the brand’s packaging cycle, print partner timelines, and regulatory complexity. After the first product line, additional products and markets can be added in days, not weeks, because the platform configuration and verification workflow are already in place.