The State of Green Claims 2024: ~70% of QR codes in retail are problematic
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Here’s what you can look forward to:
âś… Scorecard: Evaluation of QR codes using a 10-point scale based on design, technology, and content.
âś… Detailed analysis: Key insights from the report explained through real examples.
âś… Good practice: In-depth look at the four best QR codes and what makes them successful.
âś… Compliance with EU regulations: Assessment of QR codes in light of upcoming legal requirements like the Green Claims Directive.
Background
QR codes could be the key to more transparent environmental claims (“Green Claims”), but around 70% of QR codes in retail fall short. Following their widely reported analysis “State of Green Claims 2024”, info.link, The Goodwins, and Popular Packaging now dive deeper in this new report —exploring the reasons behind these shortcomings and offering practical solutions.
The study is based on a 10-point scale that considers factors like design, technology, and content.
Author
Max Ackermann
Max Ackermann is founder and Managing Director of info.link, the product data platform that makes brands visible in AI search and connects every physical product to the web through GS1 Digital Link. He writes about AI search and generative engine optimization (GEO), AI-powered commerce, and how brands can structure product data for ChatGPT, Gemini, Perplexity, and retailer AI assistants like Amazon Rufus.
Max has 20+ years of experience building digital products and businesses. He previously led McKinsey's Corporate Venture and Design teams across Europe, and as Managing Director of a leading US digital agency he built platforms with Nike, Google, Meta, and Airbnb. He founded the UX Design program at Central Saint Martins College, University of the Arts London, and is a Fellow of the UK's Higher Education Academy. info.link is headquartered in Hamburg and Berlin and counts GS1 Germany among its investors.
Follow Max on LinkedIn.
