Preparation for the EU Empowering Consumers Directive: info.link launches collaboration with commercial law firms
Hamburg, May 8, 2025. info.link, the leading platform for Digital Labels, is expanding its collaboration with the law firms CMS and SKW Schwarz. This partnership strengthens the integration of advanced technology and legal expertise to optimize compliance processes in preparation for the upcoming EU Empowering Consumers Directive.
Combining Technology and Legal Expertise
A seamless connection is being established between info.link’s technological platform and the legal review conducted by experts. This ensures that both the Digital Labels on products and all communicated content comply with the latest EU regulations. Through this collaboration, businesses are better equipped to handle the digital challenges and regulatory demands efficiently. The legal expertise of these commercial law firms, combined with the technological innovation of info.link, offers a comprehensive solution for companies committed to environmental responsibility and achieving their sustainability goals.
Digital Labels and Future Regulations
info.link’s platform offers future-proof Digital Labels that enable companies to provide extensive product information via QR codes and multilingual information pages. These Digital Labels are not only essential for the implementation of the Empowering Consumers Directive, but also for future EU regulations such as the Digital Product Passport and expanded recycling information.
Events
To keep companies well-informed about new developments and requirements related to Green Claims, we will offer a series of blog posts, interviews, webinars, and other informational events. These formats will provide valuable insights into the latest legal and technological developments and allow for direct interaction with experts from both fields.
We warmly invite you to participate in these events and learn more about our platform and upcoming activities. Visit our website at info.link regularly to stay updated and register for the planned webinars and events. Together, we can pave the way toward a more sustainable future.
About info.link
info.link is the global Digital Label for legally compliant and transparent product and media communication. The platform enables future-proof QR codes based on the GS1 Digital Link and multilingual information pages, supporting over 50 use cases including Green Claims, Digital Product Passport, warranty information, recycling guidance, promotions, customer support, and more.
About CMS
Germany’s largest commercial law firm, with over 3,000 lawyers across more than 70 offices worldwide, CMS offers dedicated Green Claims teams in numerous European and non-European countries. Visit the CMS Green Globe to learn more about legal requirements for Green Claims across various jurisdictions.
About SKW Schwarz
SKW Schwarz is an independent commercial law firm. With over 120 attorneys, it advises on all relevant areas of commercial law. With its expertise in sustainability and Green Compliance, SKW Schwarz helps companies make their environmental commitments transparent, verifiable, and legally compliant.
Author
Max Ackermann
Max Ackermann is founder and Managing Director of info.link, the product data platform that makes brands visible in AI search and connects every physical product to the web through GS1 Digital Link. He writes about AI search and generative engine optimization (GEO), AI-powered commerce, and how brands can structure product data for ChatGPT, Gemini, Perplexity, and retailer AI assistants like Amazon Rufus.
Max has 20+ years of experience building digital products and businesses. He previously led McKinsey's Corporate Venture and Design teams across Europe, and as Managing Director of a leading US digital agency he built platforms with Nike, Google, Meta, and Airbnb. He founded the UX Design program at Central Saint Martins College, University of the Arts London, and is a Fellow of the UK's Higher Education Academy. info.link is headquartered in Hamburg and Berlin and counts GS1 Germany among its investors.
Follow Max on LinkedIn.
